A selected list
Soucy
Insurance Agency, Inc.
In 2007, on the occasion of its 100th anniversary, Soucy
Insurance Agency, Inc. of Salem hired Bonnie to research and document
the company's founding days and publicize their anniversary year. The
results included a brochure, display panels for the agency's lobby,
and several news stories -- all designed to inform existing customers
and deepen those relationships, and attract new business.
Escapes
North (North of Boston
Convention and Visitors Bureau)
As the Escapes North Project Manager, and working under a grant from
the Massachusetts Cultural Council, Bonnie worked with colleagues at
the Peabody Essex Museum, the North of Boston CVB, and independent
writers and designers to develop online and in-print materials that
would entice visitors to the North Shore. These materials included:
themed trails on the subjects of art, literature, and architecture;
themed hotel packages; advertisements; email blasts; a brochure; and
a complete transformation of the Escapes North website. As part of
her work for Escapes North, Bonnie also developed publicity materials
for the North Shore's 17th
Century Saturdays (a
collaboration with Historic New England and the Essex National
Heritage Commission) and helped publicize Celebrate
Salem (a collaboration with all
of Salem's cultural organizations).
Armory Memorial
Park, Peabody Essex
Museum
The PEM hired Bonnie to plan the
opening events for this memorial park which was the first completed
phase of the museum's celebrated expansion. Armory Memorial Park is
is dedicated to veterans and civilians who have served our nation for
almost 400 years, and to the founding of today's National Guard which
traces its roots to 17th-century Salem.
Ipswich-to-Ipswich:
History through Art
The project's steering committee,
which is comprised of civic, business, and cultural community leaders
and artists, hired Bonnie Hurd Smith to publicize this textile and
embroidery exhibit from England which will appear in Ipswich, Mass.,
during the summer of 2007.
Ipswich
Historical Society and
Museum
Bonnie was hired to serve as interim
executive director, and then asked to stay on as director. Today, she
continues to advise the board president on public relations and
interpretation.
Bowditch
Bicentennial
Bonnie worked with the City of Salem, Salem community groups, and the
U.S. Navy to plan events and create publications for the 200th
anniversary of Nathaniel Bowditch's unsurpassed publication, The
American Practical Navigator. She was also hired by the Salem
Maritime National Historic Site (National Park Service) to
design a
brochure of sites in Salem relating
to Bowditch titled "Bowditch's Salem."
Boston
Women's Heritage Trail
The former executive director of the Boston Women's Heritage Trail,
Bonnie still provides graphic design, writing, and public relations
services to the board. Most recently, she designed and contributed
research to the new Boston Women's Heritage Trail
Guidebook.
Emerson
Bicentennial Exhibit and Companion
Book
The Emerson Bicentennial Committee of the Unitarian Universalist
Association commissioned Bonnie to write and design an exhibit for
Emerson's bicentennial year in 2003 titled The Living Legacy of
Ralph Waldo Emerson. Her work inspired them to publish the
exhibit as a book. The exhibit appeared in Boston at the Hynes
Convention Center and First Church in Boston, and in Salem, Mass., at
the First Church in Salem.
Statehouse
Project to Honor the Contributions of
Women
As the director of external affairs for the Massachusetts Foundation
for the Humanities, Bonnie researched and wrote publicity,
fundraising, and event materials for this first-ever project at the
Massachusetts Statehouse. She also planned and managed early
fundraising campaign events throughout the state. Today, the text and
sculpture memorial may be seen outside Doric Hall.
Judith Sargent
Murray Society
Bonnie is a well known scholar, author, and speaker on the life of
America's most important female essayist. Bonnie's most recent book
on Judith Sargent Murray (1751-1820) is titled
"Mingling
Souls Upon Paper," An Eighteenth-Century Love
Story.
Salem Women's
Heritage Trail
Bonnie worked with a group of researchers and independent scholars
from Salem, Mass., to create a new walking trail for Salem. She wrote
and designed the book, and worked with the Salem Chamber of Commerce
to raise funds for its publication.
Sargent House
Museum
Bonnie served as president of this historic house museum from 1992-6,
the former home of Judith Sargent Murray and John Murray. Under her
leadership, the museum engaged in its first-ever regular fundraising
activities, received major public and private funds, significantly
increased membership, and boosted its visibility in and importance to
the community.