Do people know who you are and what you do? Here are some examples of how we have "put people on the map," established an identity for a project, or significantly raised the profile of an organization or business. Why is this important to do? Because it means more business!
Selected examples:
Mathew
Cummings and James
Whidden
This architect and "woodwright" team
hired Bonnie Hurd Smith to promote their educational program on old
house restoration and their businesses.
Soucy
Insurance Agency
In 2007, during its 100th anniversary year, Soucy Insurance Agency,
Inc. of Salem hired Bonnie to raise their profile with existing
customers and attract new ones by investigating and describing their
founding years. Bonnie researched, wrote, and designed a brochure and
display panels, and placed stories that appeared in local newspapers
and online.
Rebecca
Nurse Homestead
During the summer and fall of 2007, Bonnie promoted a number of
activities at the Homestead in Danvers including an archaeological
dig with the R. S. Peabody Museum, the national reunion of members of
the Nurse and Towne families (descendants of Rebecca Nurse, a victim
of the 1692 witch trials, and the colonists William and Joanna
Towne), the 5th Annual Massachusetts Atlatl Field Days, and
performances of the a cappella "singing school" ensemble the Nurse
Homestead Singers.
Ipswich
Charter Hangings
In 2006, the steering committee of a new community initiative in
Ipswich, Mass., asked Bonnie to help them promote the 2007 visit of
the Ipswich Charter Hangings, eight embroidered textile panels
depicting the history of Ipswich, England, including when the
Puritans left Old England for New England. Bonnie created publicity
materials, placed news stories, helped plan events, and maintained
the project's website. The result? Hundreds of visitors enjoyed the
exhibit, and residents of all ages became engaged in their town's
long and proud history.
Ipswich
Historical Society and
Museum
While serving as interim executive director and director, Bonnie Hurd
Smith significantly raised the profile of this small but important
historical society. She promoted the Society's historic buildings,
collections, and programs through a variety of methods including a
new website, publications, newspaper and magazine stories, events and
programs, speaking engagements, and networking.
Armory Memorial
Park, Peabody Essex Museum
The Peabody Essex Museum in Salem hired Bonnie to plan and oversee
the dedication of the first completed piece of the museum's
expansion. To establish and raise the profile of the project AND
engage communities throughout Essex County, Bonnie worked with
community groups and leaders, the National Guard, Veterans groups,
and individual stakeholders, historians, and educators. She created
promotional materials, planned and ran events, and placed media
stories. Armory Park Dedication Day was an extraordinary success, and
the Peabody Essex enjoyed the gratitude and support of a grateful
regional community.
State
House Project to Honor the Contributions of
Women
As Director of External Affairs for the Massachusetts Foundation for
the Humanities, Bonnie established statewide networks of
organizations and individuals with an interest in women's
contributions to Massachusetts. She created promotional materials,
planned and ran fundraising events, managed media relations, and
established the public identity of the project throughout the state.
Today, the project (titled "Hear Us") may be seen at the
Massachusetts State House outside Doric Hall. The Mass. Foundation
developed a curriculum that is still being used today.
Judith Sargent
Murray
One of Bonnie's historical passions is Judith Sargent Murray, an
18th-century essayist from Gloucester, Massachusetts who also resided
in Boston and is considered the most important female essayist of her
day. For many years, Bonnie has worked tirelessly to restore Murray's
voice to the American story. Through research, publishing,
illustrated talks, a website, assisting authors and researchers,
Bonnie has dramatically raised the profile of Judith Sargent Murray
in scholarly and popular circles.