In 2007, Paul K. Soucy, president of the
Soucy Insurance Agency, hired Hurd Smith Communications to research
and publicize his company's history upon its 100-year anniversary.
The deliverables included:
• news
release, sent to North Shore
newspapers and insurance trade journals
• brochure
• four display
panels for the agency's lobby
(1,
2,
3,
4)
Soucy Insurance Agency, Inc. was founded in 1907 by François X. Voyer, the great-grandfather of Paul K. Soucy, the current president of the agency. Voyer called the company "Francis X. Voyer, Real Estate and Fire Insurance." By 1911, Voyer had moved the office to Washington Street in Salem, Mass., the central business district. In the photograph on the left, you can just make out the sign for "F. X. Voyer." The photograph on the right shows the Soucy Insurance Agency's storefront today--at 201 Washington Street, just a block from the company's earlier location. Historical photograph courtesy of the Peabody Essex Museum.